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It is the minor award at QQI Level 6 with 15 credit value. Marketing communication (MarCom) is a fundamental company’s marketing efforts. This includes advertising, direct marketing, branding, packaging, online communication, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

Thus, the purpose of this award is to equip the learner with the knowledge, skill and competence in the principles and practice of marketing communications to enable the learner to analyse, evaluate and critically apply marketing communications techniques working independently and or in a supervisory capacity. Assessments criteria of this course only includes project. Here in this assignment example of 6N4370 Marketing communications, we will discuss the learning outcomes of course.

Marketing Communications 6N4370 QQI Level 6 Course Learning Outcomes

Here are 10 learning outcomes of QQI Level 6 course:

Analyse the a range of communication theories

The course helps the learners to analyse the range of communication theories. The communication theories analysed to include the impact of integrated marketing communications on co-operating strategy and planning.

Examine the concept of advertising

The course allows the learners to examine the concept of advertising to include the role of advertising agency. Also, how the impact of relevant legislation and regulation affects the context of advertising on a chosen product or service.

Outline the relevant legislation, regulation and professional associations

After the completion of the course, the learners would be able to outline the relevant legislation, regulation and professional associations in the context of personal selling.

Research sales promotion

The course allows learners to research sales promotion to include the difference between primary and secondary sales promotion techniques and the role of sales promotion technique in relation to Integrated Marketing Communications. Sales promotions are usually refers to marketing activities and strategy that aims to boost the products and services by adding to the basic value offered.

 

Research public relations (PR)

The course focuses on the research public relations (PR) to include the various PR tools and their effectiveness in a marketing communications programme. Research makes public relations activities strategic by ensuring that communication is specifically targeted to publics who want, need, or care about the information.

Differentiate between issue management and crisis management

The course allows learners to differentiate between issue management and crisis management to include PR strategies to respond to both. The major difference between the both these terms is that issue management is acting early in the life cycle of an issue for the purpose of managing the outcome of the issue. However, after issue resulted into a crisis, crisis management comes in to act in the zone of reaction.

Analyse the concept of personal selling

The learners of this course will be able to analyse the concept of personal selling. They will be competent enough to understanding the concept of negotiation and sales targets. Also, they acquire skills to differentiate the personal and non-personal forms of selling.

Develop an advertising campaign

The course allows the learners to develop advertising campaigns. The campaigns includes the setting objectives, identifying target audience, determining budget and identifying appropriate message ad media evaluation techniques.

Evaluate the impact of recent trends and developments in direct marketing

The course helps learners to evaluate the impact of recent trends and developments in direct marketing.

Analyse how effective database marketing can improve

The course can help learners to analyse how effective database marketing. Customer databases can help you: Identify customer groups – from your most loyal, high-value customers to first-time customers and occasional purchasers. It improves customer relationships to include the impact of the internet, social media and mobile communications as direct marketing tools.

Interpret the current ethical issues around the use of PR, advertising and the use of sales promotions

The course also focuses on learners to interpret the current ethical issues around the use of PR, advertising and the use of sales promotions to include the legislation and regulation governing direct marketing to include current data protection legislation.

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