TFPD 3021: design a new innovative meat product by substituting part of the meat content with alternative non-meat proteins: New Food Product Development Report, OU, Ireland

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University The Open University (OU)
Subject TFPD 3021: New Food Product Development

Aims
The learner will be able to:

• Engage with the systematic acquisition and understanding of a substantial corpus of knowledge at the forefront of establishing food product development as an area of study
• Communicate ideas and conclusions clearly and effectively to both specialist and non-specialist audiences;
• Develop the qualities and transferable skills necessary for employment in professional environments
• Demonstrate an ability to follow the sequence of events involved in the development of a new food product, from concept to launch on the marketplace.
• Engage with contemporary culinary and food product development issues and debates
• Apply appropriate research and sensory analysis methodologies.
• Make informed judgments concerning food product development on complex issues, including ingredient choices, sustainability, ethical, animal welfare
• Engage in the development of innovative food products

Brief Focus: (Innovative Meat Product)

The focus for the 2021 – 2022 Food Product Development brief is to design a new innovative meat product by substituting part of the meat content with alternative non-meat proteins

Consumers are seeking more sustainable and ethical meat and animal products, and alternatives have sprung up to meet demand. Health concerns are also driving growth in plant-based substitutes, whilst developments in lab-grown food have the potential to fundamentally reshape how food is produced

Consumers continue to move towards flexitarian or plant-based diets

A survey undertaken in January/February 2021 reported:

23% of global consumers are trying to limit their intake of meat

6% of global consumers follow a mostly plant-based or flexitarian diet

There is an opportunity to target those consumers who follow a flexitarian diet and those who are trying to limit their intake of meat.

Source: Euromonitor International’s Voice of the Consumer: Health and Nutrition

Use a multi-media portfolio to detail a food product concept for further development that specifically targets these groups.

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