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Examine how Tayto have positioned their brand in the Irish market

The following questions must be all answered:

1. Discuss the approach companies have taken to segment the Irish snack industry. This needs to be a broad, detailed piece demonstrating external reading of the process of segmentation. (MLO 1 & 5)

2. Examine how Tayto have positioned their brand in the Irish market. (MLO 5)

3. Analyze how Tayto have developed their brand in recent years and discuss the use of IMC in their promotional campaigns (MLO 2, 3 & 4)

4. Based on your research draw two conclusions and two recommendations

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