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Define and discuss the role of strategic planning in business and enumerate a variety of key theoretical approaches to business strategy: Bachelor of Business Studies Case Study, UOL, Ireland

University University of Limerick (UOL)
Subject Bachelor of Business Studies

Criteria

  • Define and discuss the role of strategic planning in business and enumerate a variety of key theoretical approaches to business strategy with particular emphasis on financial services.
  • Demonstrate a critical understanding of strategy formulation, its ethical dimensions, and the impact of both external environmental factors and internal conditions.
  • Critically analyze specific case studies and propose informed solutions for the strategic development of organizations.
  • Critically appraise strategic implementation issues and identify and evaluate some of their associated problems and challenges.

Case Study Questions

Learners will be organized into groups of four or five. They will be given the Case to read two weeks in advance of the in-class presentation and discussion. The main issues that the lecturer/leader of the Case will be looking to develop and examine, in particular with the in-class discussion will be, but not exclusively the following;

  • To assess the macro environment and strategic capability of CBAS
  • To assess a range of stakeholders of CBAS
  • To examine the key decisions facing the CBAS CEO and their complexities
  • To examine the strategic choices and their trade-offs open to CBAS
  • To discuss the competitive forces shaping the industry CBAS is in
  • Assessment of strategic alternatives open to CBAS

The above objectives will be examined in class as part of the discussion that week of the Case. The learners will also have to answer specific questions about the case which they will have to present

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